Well, it looks like a good deal, at first.
2 Boxes of Special K cereal (12 oz) for $4.00!
However, consumers are taken aback when they trot up to the cashier to pay for the purchase, and discover that the cereal is actually 2 boxes for $5.00.
What gives?
For starters, the customer must sign up for a "Wellness" card to be eligible for a discount price.
After-the-fact, though, Rite Aid Pharmacy still fails to cough up the advertised price once the scammed consumer has affixed their John Henry to the application (and their personal data - home address and telephone - have been summarily inputted into the giant retailer's computer banks).
For example, when the cash register rang up the wellness member's sale, the cereal was priced at $2.59 per box.
"If you bought two boxes, it would have been $5.00," a customer was rudely informed in front of a throng of bemused onlookers in a line that snaked precariously down one aisle.
So, how did Rite Aid arrive at the advertised (posted) price of 2 boxes for $4.00?
"If you buy two at $5.00, you get a coupon for $1.00 towards the next purchase," the clerk snarled, with a smirk on her face.
Gotcha!
Rite Aid is not only engaging in deceptive business practices, but guilty of false advertising - and quite possibly - fraud!
I trust that the Department of Consumer Affairs will swoop down and impose appropriate fines and penalties to deter this kind of dishonest (fraudulent) conduct in the future.
Consumer beware!
http://www.thetattler.biz
*Fraudulent promotion launched at 7th & Hope Street outlet
(Los Angeles)
