Daisy Lowe to launch swimwear collection

Earlier Pearl Lowe had designed five collections for sale which also represented her trendy tea dress for the high street retailer Peacocks. Now, her Fashion model daughter Daisy Lowe is gearing up to launch her foremost collection with the same brand.

'Daisy Lowe for Peacocks’ will be launched online as well as in retail outlets in May 2011. Inspired by the French Riviera in the 1950s and upcoming stars like Sophia Loren and Bettie Page, Daisy had designed a collection of retro-inspired swimwear for the brand. Bikinis, swimsuits as well as shorts have been designed and these will be sold for £18 and below.

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Badgley Mischka campaign featuring actress Rumer Willis

Iconix Brand Group Inc unveiled its Badgley Mischka brand's marketing campaign creative featuring actress Rumer Willis. The Spring 2011 multi-media marketing campaign will debut in March issues of fashion and lifestyle magazines such as Vogue, InStyle, Harper'sBazaar as well as online and outdoor.


Rumer Willis, stated, "It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign."


Mark Badgley and James Mischka, commented, "Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection."


The Badgley Mischka campaign featuring actress Rumer Willis was shot by famed fashion photographer Tony Duran on a beautiful beach in Malibu, CA. Willis appears in the campaign wearing a selection of pieces from all of Badgley Mischka's lifestyle collections including couture, eveningwear, the Mark + James collection, footwear, handbags, jewelry and swimwear.

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Beach Collection! – exciting new venture for Mulberry

Mulberry launches a Beach Collection.


Mulberry dives into the pool this season with two “Bling-kinis”, a tie neck triangle bikini with branded metal balls at the ends of all the tie, and a bandeau bikini with a branded love heart clasp and a frill back. 


Both styles come in the Trippy Tiger print, as well as black for the triangle and watermelon for the bandeau. Then there’s a Beach Tote and Beach Clutch in a laidback, silky Raffia, overprinted in our Pink “Trippy Tiger”... a perfect friend to our newly launched swimwear!


The Beach Collection is in stores from December.

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Casting call for Nicolita Swimwear's 2011 collection

Nicolita Swimwear and ExploreModeling.com have teamed up again to discover one female to represent Nicolita Swimwear's 2011 collection. This nationwide casting for models between the ages of 18 and 35 kicked off April 21, 2010 and will continue through June 25, 2010.

In mid-June, Nicole Di Rocco from Nicolita Swimwear and a panel of judges from the modeling industry, including Cristina DeHart (founder of ExploreModeling.com), will select one female to participate in a shoot and be featured on the MyNicolita.com website in conjunction with the launch of the company's 2011 line. The chosen winner will also have the opportunity of working with Anthony Neste photography in South Beach, Fl and will be given professional tear sheets for their portfolio.

Between April 21st and June 25th, participants should encourage their friends and family to vote for them, as the models who receive the most votes will win the Public Vote Contest and receive prizes that include Nicolita Swimwear and Beseme Cosmetics.

Nicole Di Rocco, the designer of Nicolita Swimwear, says she is looking for someone that can embody the fictional Nicolita character. "Our first nationwide campaign with Explore Modeling was such a success; it was hard to pick just one person from our finalists. I’m excited to team up with them again. 

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Recycled Swimwear Line By Eco-Panda

Eco-Panda has splashed onto the apparel scene with its revolutionary line of eco-chic swimwear. Its fresh collection combines high-fashion with eco-friendly components, making it one of the first eco-swimwear lines to appear in the swimwear market and industry. Eco-Panda swimwear is comprised of recycled nylon and Xtra Life Lycra, creating a garment that lasts three times longer than the average swimsuit.

By using recycled nylon, Eco-Panda helps sustain the environment for future generations by diminishing greenhouse gas emissions that lead to global warming, minimizing the use of landfill sites and incineration, and it helps prevent exhaustion of our limited natural petroleum resources. In fact, recycled nylon uses 27% less natural petroleum resources, and emits 28% less greenhouse gases. Eco-Panda holds the exclusive rights to recycled nylon here is the US, making it a tough act for any competitor to follow.

The summer 2009 Collection boasts fierce prints and electric hues complete with essentials including cover-ups and totes. The collection draws on global inspiration, with design collections such as “Montego Bay”, “Tokyo Station”, “Marrakech”, and “Jungle Beat”. Each collection is a limited edition, without plans for re-production when the collections sell through. New styles will be released monthly, including a couture line available early June. Eco-Panda believes that ecoapparel can be both fashion-forward and affordable, making the best of both worlds’ reality for today’s consumer.



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