Kareena Kapoor

Supermodel Gisele Bundchen to do London Fog fall campaign

Iconix Brand Group announced that international supermodel, Gisele Bundchen will appear in its London Fog brand's fall marketing campaign. The multi-media marketing campaign will debut in October issues of fashion, lifestyle and entertainment magazines, outdoor billboards and online.

Bundchen poses seductively in only a London Fog coat appearing noticeably pregnant. This is the first campaign the supermodel has appeared in since news of her pregnancy broke. The campaign was created by the Iconix in-house marketing team and shot by fashion photographer, Nino Munoz at Smashbox Studios in West Hollywood in mid July.

Dari Marder, Chief Marketing Officer, London Fog, commented, "Nobody is sexier or more beautiful than Gisele Bundchen in nothing but a London Fog trench coat, even with her visible baby bump. This London Fog campaign features a classic portrait of Gisele in an iconic London Fog trench; it is a very fitting image for this timeless brand." Marder added, "Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life."

Bundchen wears London Fog outerwear in the campaign. Additional London Fog products featured in the campaign include cold weather accessories, footwear, handbags, luggage, home, eyewear and umbrellas. The collections are available at better department stores such as Macy's and online at londonfog.com.

Iconix Brand Group


Fibre2fashion News Desk

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Bonnie Wright & Max Rogers lend their support for ethical fashion

Harry Potter actress Bonnie Wright and Model Max Rogers have turned out to show their support for Pure London’s ethical brands. Bonnie Wright, who plays Ginny Weasley in the Harry Potter movies, will be hosting the MADE-BY stand, along with other teen acting sensation Georgia Groom. MADE-BY is a not-for-profit labelling organisation which works with fashion brands to make sustainability common practice. Bonnie is a rising style icon and keen fashion enthusiast who is eager to show her support.

‘I’ve always been very interested in fashion, but it is extremely important to me that the social and environmental issues associated with the production of fashionable clothing are addressed.

MADE-BY carries out really important work in transforming the fashion industry and I am thrilled to support the organisation and help raise awareness of these ongoing issues.’ Commented Bonnie.

Max Rogers, model and ambassador for Pure London’s exhibitor, Environment Justice Foundations (EJF), will be guiding ethical walks at this seasons show. Shot on the cover of GQ Style magazine last year with Tom Ford and staring in the mainline D&G campaign with Mario Testino, Max will be at the show to support the organisation.


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SONA SWISS celebrates Raksha Bandhan

The festival of Raksha Bandhan holds immense significance in India and the custom of celebrating the festival with sacred thread of protection embellished with the love and affection of a sister for her brother. Rakhi strengthens the bond of love between brothers and sisters. To reinforce the bond, SONA SWISS has specially designed and crafted Rakhi made of 24K Gold Leaf Flower.

SONA SWISS 24k gold flower collection which includes 24k gold rose, 24k gold carnation, 24k flower bouquet for a stunning centre piece. Sona Swiss has introduced whole new range of 24k gold flower hair accessories and 24k Brooch.

SONA SWISS products are handcrafted & have been specially created using traditional goldsmith's skill combined with the latest patented 3D Art Technology. All Sona Swiss products are made of pure 24 carat Gold leaf with a purity of 999.9 in thousand.


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