Google is unstoppable and it just bought ITA Software. There were rumors about Google to buy ITA Software even before, but it looks like the deal has been completed. Google bought ITA Software for a whooping $700 million.
ITA is responsible for software for the organization of data for flight itineraries and prices, etc, including the ticket shopping sites for big airline companies. Now that it's owned by Google, there should be more improvement to be expected.
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