Calvin Klein Jeans introduces fall collection

 
Calvin Klein Jeans introduces Fall 2010 for men and women to take sexy to a whole new level. This season, the collection is sexy with improved design engineered to enhance and maximize aesthetics in a sultry way.

Calvin Klein Jeans recently unveiled its global advertising campaign featuring supermodel Lara Stone exclusively in the Fall 2010 campaign. The Fall 2010 global print advertising campaign for women’s Calvin Klein Collection was shot by photographers Mert Alas and Marcus Piggott in Los Angeles, California and features Ms. Stone, in a stark, androgynous, black and white setting.

Following the successful introduction of Calvin Klein Jeans Body for Fall 2009 - a denim offering that is uniquely designed for a more contoured, shape enhancing fit – the brand has introduced an extension of the line for Fall 2010, X Denims - The new ultra skinny and narrow leg denims for men and women have been designed for a lean, slim silhouette. The collection offers a variety of fits and washes in the X Denim range with an addition and introduction of Jeggings & Denim Dresses.

Body Jeans will be introduced in the Fall 10 and will see hints of new washes. From light-weights to heavy-weights along with leather jackets, Fall ’10 witnesses a wide range of exciting Winter wear. The collection in shirts this fall is wider than before, with a wide range of checks & stripes. The solid stretch poplin shirts and denim shirts make a strong comeback which are going also featured in the campaign. Piquet polo has been introduced with styles & colors like never before. Tees for men see a deep variance from logo to graphics to shaded tees in basic as well as highlight colors.

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Calvin Klein falls in love with Lara Stone

Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation, unveiled the company’s Fall 2010 global advertising campaigns for Calvin Klein Collection, ck Calvin Klein, and Calvin Klein Jeans, which will each be seen in a mix of media around the world later this fall.

Model Lara Stone -- considered to be one of today’s most high profile models -- will be featured exclusively in the Fall 2010 advertising campaigns for each of the Calvin Klein Collection, ck Calvin Klein, and Calvin Klein Jeans global advertising campaigns.

Ms. Stone, who has a long-standing relationship with the house, was featured exclusively on the Calvin Klein Collection runway for the Spring 2007 show and walked again in the brands’ Fall 2008 show, before appearing in advertising campaigns for Calvin Klein Jeans (Fall 2007), and ck Calvin Klein beauty (Fall 2008). She has been photographed by many of today’s most important photographers and has been featured on the covers of the world’s most prestigious fashion magazines, including numerous international Vogue covers (France, UK, Italy, and Japan), as well as covers of French ELLE, V, i-D, Numero, LOVE, and W. Ms. Stone is currently ranked as the #1 female fashion model in the world by the industry website, Models.com.

The Fall 2010 global print advertising campaign for women’s Calvin Klein Collection was shot by photographers Mert Alas and Marcus Piggott in Los Angeles, California and features Ms. Stone, in a stark, androgynous, black and white setting.

The ck Calvin Klein Fall 2010 advertising campaign was photographed by Fabien Baron in San Pedro, California on the site of a former factory, and features Ms. Stone, alongside models Abbey Lee Kershaw, Christopher Michaut, Oleg Antosik, and Chinese model, Yin. An old industrial factory served as the backdrop for the campaign, setting the tone for the film noir inspired imagery, which will be featured in global print and outdoor advertising across Europe, Japan, and Asia.

The Fall 2010 global print and outdoor advertising campaign for Calvin Klein Jeans was shot by photographers Mert Alas and Marcus Piggott in Los Angeles, California, and features Ms. Stone with several male models, including A.J., Sid Ellisdon, Grayson Vaughan, and Eric Anderson. The bold black and white imagery features the brands’ latest introduction, Calvin Klein Jeans X, a new jean engineered to enhance and maximize aesthetics in a sultry way, with a lean and slim silhouette.

Additionally, the Fall 2010 global print campaign for men’s Calvin Klein Collection was shot by renowned photographer Steven Klein in New York City and features model David Agbodji. Mr. Agbodji most recently appeared in the Spring 2010 advertising campaign for the brand and opened and closed the men’s Spring 2010 and Fall 2010 runway shows.

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USA : Kate Bosworth - New face of Calvin Klein Jeans

January 17, 2008

Kate Bosworth has been chosen as the new face for Calvin Klein Jeans. The Hollywood beauty, who has been a part of famous projects like 'Blue Crush' and 'Superman Returns', first appeared in CK advertisements back in 1992.

She is a part of CK’s Spring/Spring 2008 collection. The actress will be featured in black and white ad campaigns which are photographed by prominent photographer David Sims in L.A. Adorning a metallic trench coat and a pair of white jeans this 25 year old beauty is extremely thrilled about the whole thing.

Kevin Carrigan, creative director of Calvin Klein Jeans told the media that Kate Bosworth was the perfect choice, as she is the true American beauty. Her style and aura flawlessly merge with the new range of the Calvin Klein Jeans line.

Source @ Fibre2fashion.com