2012 Hyundai Sonata Receives its First Facelift in South Korea

Hyundai has blessed the South Korean market version of its Sonata mid-size sedan with its very first mild facelift. Just don’t blink because you may very well miss it.

The light cosmetic surgery on the outside brings a revamped front grille with a little bit less chrome on top and around the sides, plus new LED taillights at the back, reshaped mirror casings and a fresh choice of alloy wheel designs including a set of 18-inch multispoke rims.

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The Truth About the Relationship Between Hyundai and Kia

Hyundai and Kia have a strange, symbiotic relationship. They share factories, parts as well as engineering knowhow and product testing duties. And yet they remain separate entities with their own marketing, distribution and styling departments.

Michael Sprague, Kia’s VP for marketing and communication describes their relationships to the New York Times likes this:

“Kia Motors America operates as a completely separate sales, marketing and distribution organization in the United States. [Hyundai and Kia share engineering efficiencies] similar in many ways to other global automakers.”

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GM Agrees to Pay Korean Workers a Record Bonus of $6,140 Each and Increase Basic Salaries by 4.7%!

The South Korean division of General Motors has agreed to a record bonus payment for its employees following a partial strike last week. This was the first organized union strike to hit GM Korea in three years and it led to a production loss of 9,700 units.

The agreement between GM Korea and the union includes a raise of basic salaries by 4.7% and, more importantly, a $6,140 (6.5 million won) bonus to each worker.

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New Gen Y Buyer Survey Spells Trouble for Detroit

Auto pricing website TrueCar studied the car buying behaviour of four million Gen Y (18 to 27 year-old) over a twenty-four month period and here’s what they found.

Scion took the crown for top brand, with 37.4% of the market and for top model (the tC coupe), with 21.2%, while second place went to Mitsubishi (32.1%) and their Lancer sedan (20.3%).

Mazda was the third most visited brand for Gen Y buyers, though only 17th in terms of model. The top four vehicle choices were Japanese, with a German in seventh place and a South Korean in ninth.

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Toyota and Honda want to Win Back Sales Share from Hyundai Sonata with New Models

Not too long ago, if someone told you that a South Korean model would challenge America’s best selling sedan, the Toyota Camry, you would have probably laughed in his or her face.

Needless to say, a lot has changed over the past few years with Hyundai and in particular its latest Sonata sedan, not only challenging, but this past May even surpassing the Camry in U.S. sales for the first time in history.

Of course, the fact that Toyota’s production capabilities were seriously affected by the aftermath of the March 11 earthquake, tsunami and nuclear disaster in Japan, played a significant role in Hyundai’s accomplishment.

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Black Card Holders Just as Likely to own a Hyundai as a Bentley or an Audi

If you are one of American Express’ very special customers, and have US$16.3 million in assets and an annual household income of around US$1.3 million, you may be granted the privilege of one of their black Centurion Cards.

Simon Cowell has one, as does Kanye West, Denzel Washington and Lindsay Lohan. Interestingly, and of more concern to readers of this blog, you might also be the proud owner of a Hyundai.

During the course of a presentation at the South Korean automaker’s Ann Arbor engineering and research centre, Hyundai’s U.S. Chief John Krafcik revealed that some 6% of “Black Card” holders own a Hyundai – a percentage shared with those who own Bentleys and Audis.

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Argentina Agrees to Allow Hyundai and Kia Imports for Peanuts – Literally…

Argentina’s exports for imports saga continues, with South Korean carmaker Hyundai agreeing to export peanuts, wine, biodiesel and soy flour to offset the US$91 million (€64 million) it added to Argentina’s growing trade deficit in 2010. Partner company / subsidiary Kia has agreed export white goods and plastics for their contribution.

The South American nation’s US$6 billion (€4.19 billion) trade deficit has already led to one Porsche distributor agreeing to export wine and olive products, while similar deals have been struck with carmakers Chery, GM, Peugeot-Citroen, Alfa Romeo, Mercedes-Benz, Volkswagen, Fiat and Ford.

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VIDEO: Top Gear Russia Takes Hyundai Coupe 3.8 V6 to the Nurburgring

The team behind the Russian edition of BBC’s Top Gear magazine recently headed over to the Nurburgring racetrack to try out Hyundai’s rear-wheel drive Genesis Coupe. The model of choice was fitted with a 3.8-liter V6 engine delivering 306-horsepower, coupled to a six-speed automatic transmission.

If you don’t want to hear or see the antics of the presenters in the beginning of the clip, fast-forward the video a minute or two to go straight to the part where the magazine’s test driver Dmitry Sokolov laps the Nurburgring. And yes, that's a Porsche 911 -possibly from the GT series- that Sokolov is about to attack. Watch the video directly on Youtube by clicking this link as Sokolov's page does not allow embedding on external sites.

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Hyundai to Become a Member of ACEA in 2012

Hyundai Motor Europe’s application for membership in the ACEA has been accepted by the General Assembly of the European Automobile Manufacturers Association, and will begin in January 2012.

ACEA was established in 1991, is based in Brussels and its members include BMW Group, DAF Trucks, Daimler, FIAT S.p.A., Ford of Europe, General Motors Europe, MAN Truck & Bus, Porsche, PSA Peugeot Citroën, Renault Group, Scania, Toyota Motor Europe, Volkswagen Group, Volvo Cars and Volvo Group.

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