Aston Martin Cygnet's Twin (...), the 2012 Scion iQ, Priced from $15,995 U.S. Sales Start in October

After making the motorshow rounds, it’s time for Toyota to start preparations for the U.S. launch of its new Scion iQ mini that will begin arriving at dealerships on the west coast in October, and the rest of the country in early 2012.

The Lilliputian four-seater model that is sold in Europe as a Toyota and let's not forget, as an....Aston Martin as well, will carry a base sticker of $15,265. A $730 delivery, processing and handling (DPH) fee brings the total to $15,995.

The iQ’s most closest rival in the States is the Fiat 500 that retails for $15,500 in base trim, not including destination and handling.

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New Gen Y Buyer Survey Spells Trouble for Detroit

Auto pricing website TrueCar studied the car buying behaviour of four million Gen Y (18 to 27 year-old) over a twenty-four month period and here’s what they found.

Scion took the crown for top brand, with 37.4% of the market and for top model (the tC coupe), with 21.2%, while second place went to Mitsubishi (32.1%) and their Lancer sedan (20.3%).

Mazda was the third most visited brand for Gen Y buyers, though only 17th in terms of model. The top four vehicle choices were Japanese, with a German in seventh place and a South Korean in ninth.

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All-New 2012 Toyota Camry and Camry Hybrid Coming this Fall

Toyota officially placed the arrival of the all-new 2012 Camry sedan and its hybrid sibling (2010/2011 Camry pictured above) in the U.S. market for this fall during the company’s annual national dealer meeting which took place on Wednesday in Las Vegas.

The Japanese company said that the next generation of its best-selling model will move away from the conservative designs of the past.

“Designed to meet the changing needs of the 21st Century driver, the new Camry will provide technologically advanced features, a contemporary design inside and out, improved performance and refined ride and handling,” Toyota said in a press statement.

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Scion Releases Pricing on 2012 xB, Unsurprisingly it gets New Audio Systems

When Scion announces a new model year change for one of its vehicles, more often than not, it concerns an upgraded audio system and nothing much else. That’s the case with the 2012MY xB which enters the new model year with a standard AM/FM/CD/HD/USB 160-watt maximum output Pioneer audio system, which includes HD Radio technology and Bluetooth connectivity allowing for both hands-free phone connection and streaming audio capability. Read more »

Scion Introduces Updated 2012 tC and New tC RS 7.0

It’s only been eight months in the market but Scion has already announced a 2012 model year version of its latest tC sports coupe. Leaving aside the equipment upgrades for the basic model, the most important news for the 2012MY is the launch of the first release series for the second-generation tC sports coupe. Read more »

Scion’s People Talk About the FR-S Concept Coupe

While Toyota’s European engineers are putting the final touches on the production version of the FT-86, here in North America, the Japanese company’s Scion brand is trying to keep the hype going around the FR-S concept car, which debuted at the New York International Auto Show in April.

Scion released two new videos on the its upcoming rear-wheel drive sports car hosted by Ken Gushi, a resident Scion Racing driver who currently pilots a 2009 tC in the Formula Drift series, and Jack Hollis, the Japanese firm’s Vice President.

The two men talk about the FR-S and how it came to be. You can watch the clips by following the jump below.

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Toyota Sees North American Production Returning to 100% in September

Toyota on Thursday revised an earlier forecast predicting that North American production would return to 100 percent towards the end of the year with the company now stating that it expects normal output levels to be achieved in September.

Following the problems that arose after the March 11 earthquake and tsunami in Japan, Toyota and its suppliers ramped up their efforts and as a result, eight of the company’s 12 North American-built models returned to 100 percent production on June 6.

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VIDEO: Toyota FT-86 Freshly Spied at the Nurburgring Race Track

If anything else, spy photographers have their work cut out with the new Toyota FT-86 sports coupe. As we are nearing closer to the launch of the production model, the Japanese automaker has increased its presence at the Nordschleife circuit in Germany to fine tune the chassis and mechanical hardware, with this latest scoop video showing a camouflaged prototype in action. Read more »