Kim Kardashian & Kris Jenner to do Shape-ups campaign

SKECHERS USA, a global leader in the footwear industry and the number two Leather Shoes, footwear, brand in the United States, announced an unprecedented, worldwide, multi-platform marketing and brand partnership for Shape-ups with Kim Kardashian and Kris Jenner.

Kim and Kris will be the faces of the campaign which launches in 2011 and includes multiple mediums of advertising, in-store and social media, a "Shaping Up With The Kardashians" challenge, and other exciting elements that will be unveiled at a near future date. This "Shaping Up With The Kardashians" mother-daughter fitness challenge between Kim and Kris will encourage consumers to begin their own Shapeups fitness challenges.

"My mom and I are thrilled to be joining the SKECHERS family to help promote health and wellness," said Kim Kardashian. "Shape-ups have already impacted my fitness routine for the better. I am always on-the-move and never know exactly when I can fit in my next workout. SKECHERS Shape-ups help me get the most out of every step."

Read more about Kim Kardashian & Kris Jenner to do Shape-ups campaign @ Fibre2fashion

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Loren Jewels to create Kim Kollection

 Loren Ridinger, Creator of the uber-luxurious Loren Jewels announced today that she and Kim Kardashian are partnering to design an exclusive line of earrings to be called the “Kim Kollection.” This stunning 20-piece Jewellery collection will incorporate diamonds, emeralds, rubies and other precious gems and metals offering Hollywood glam exclusively through Lorenjewels.com.

“Kim’s a fashion icon and millions of people are inspired by her style making our collaboration on the “Kim Kollection” a natural fit,” said Ridinger. Kim’s glamorous Hollywood lifestyle inspired her to design and collaborate with her close friend, Loren Ridinger, to create this ultra-chic line of earrings.

“Kim Kollection” is scheduled to be released this fall and will be officially launched on August 7th at the marketamerica.com International Convention with over 25,000 attendees.

Read More about Loren Jewels Kim Kollection @ Fibre2fashion

Fashion Faceoff: Kim K. vs. Tyra Banks

Are you ready for another style throwdown? Faceoff regular Kim Kardashian puts her best foot forward for a battle with fashion mogul Tyra Banks after both were spotted sporting the same Rachel Roy sheath. This time it's stilettos at ten paces, because our candidates both look mighty fierce! Question is, who wore it better?

 

Kim Kardashian rocked the red carpet in the coral-colored gown last Friday at the 2010 Cosmetic Executive Women Beauty Awards in New York City. The "Keeping Up With the Kardashians" star paired her figure-hugging gown with a multi-colored Talita spiked clutch and Alti platform pumps, both from Christian Louboutin, and an elegant updo.

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Source : http://omg.yahoo.com/blogs/a-line/fashion-faceoff-kim-k-vs-tyra-banks/498?nc

Kim Kardashian to endorse sassy & sexy VATA Brasil line

Muscle Flex Inc. announced that Kim Kardashian has partnered with Muscle Flex to endorse its sassy and sexy Muscle Flex VATA Brasil Sports and Active Wear Collection. Kim Kardashian is synonymous with style, beauty and fashion and is the perfect individual to showcase the Muscle Flex VATA Brasil Active Wear Collection.

As one of the most watched and written about women today, Kim Kardashian is very selective in the products that she chooses to endorse and ensures that their quality and styling are commensurate with her international persona. Muscle Flex Inc. is excited to work with Kim Kardashian in propelling the Muscle Flex VATA Brasil Sports and Active Wear Collection and to continue to expand its quality, styling and brand awareness.

Muscle Flex was introduced to Kim Kardashian through its public relations and marketing partner TLK Fusion. Muscle Flex CEO Danny Alex provided Kim Kardashian and Kris Jenner with a selection of pieces from the collection to assess their styling feel and quality.

Kim Kardashian replied, "I have been in search for the perfect fitness gear, and Muscle Flex VATA workout wear is stylish and comfortable, perfect for my lifestyle!"

Kim Kardashian continued, "I look forward to working with Danny Alex and Muscle Flex in branding and showcasing the Muscle Flex VATA Brasil Sports and Active Wear Collection. The collection has an amazing feel, incredible fit and that sassy Brazilian flare." 

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Kim Kardashian teams up with 50Kshoes

Kim Kardashian, model, businesswoman, style maven and reality star, teams up with 50Kshoes.com "Celebrity Charity Challenge" to benefit Soles4Souls, the international shoe charity dedicated to providing free footwear to those in desperate need.

"It is an amazing cause. You give money and they help needy people and people in poverty to get shoes," said Kim Kardashian. "For the price of a latte, you can give two pairs of shoes to people in need."

Donating is easy at 50Kshoes.com. It requires no shipping and no trips to the post office. The suggested donation is very affordable, with $5.00 buying two pairs of new shoes. Kim's challenge ends on January 31, 2010 and all donations are tax-deductible.

Money raised will go toward the purchase of 1,000 pairs of new shoes which will be distributed in Kim's honor for her support. The distribution will take place on January 8, 2010 in New Orleans. Soles4Souls has sent over 1 million pairs of new shoes to the area since Hurricane Katrina devastated the area in 2005.

In addition, Kim's shoe endeavor ShoeDazzle.com will donate $5 to Soles4Souls for every person who registers with ShoeDazzle.com from now until December 23rd.

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Kim Kardashian spotted in LA wearing Dita sunglasses

Paparazzi photos of Kim Kardashian taken recently in Los Angeles show the model, actress and business woman wearing the latest sunglasses from Dita Eyewear, designers of vintage-inspired sunglasses favored by the fashion elite.

A posting on her official website confirms she's a devoted Dita fan: "My absolute favorite brand of sunglasses is Dita. They make the coolest pairs of glasses that are stylish and such great quality."

Kardashian, star of the E! reality show Keeping Up With The Kardashian's, has been spotted wearing her Dita sunglasses, the night moves model, part of the high-end eye wear designer's collection. Others known to wear exquisitely-crafted Dita eye wear include Brad Pitt, Mary Kate and Ashley Olsen, Jessica Simpson, Penelope Cruz, Kate Hudson, Lenny Kravitz, Eva Mendez and Jamie Fox, to name just a few. 

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