Who will steal Fashion Crown at Scottish Fashion Awards!

Organiser's of Scotland's most high profile celebration of fashion and style have announced the shortlist for the event's 'Scottish Fashion Icon' award, which will be presented at the 6th annual Scottish Fashion Awards in association with Vogue.com.

In a poll conducted by the Scottish Fashion Awards, asked 500 15 - 35 yrs olds in key Scottish cities, who they felt where 'Scotland's most fashion conscious and stylish celebrities'. The survey asked a random sample of 15 - 35 yr olds to rate their top 3 Scottish celebrities from a list of 20 provided to them.

"This gives us a great mechanic to formulate the short list," said Tessa Hartmann, founder and Chairman of the awards. "It's just a bit of fun to add to the awards, as all our other categories are very serious and judged by an international fashion panel - hence their credibility. But this year, before we go live with the fashion icon on line voting, we wanted to find out who our nation really thought was stylish. Now it's over to Capital FM listeners and the people across Scotland to cast their vote!"

Paul Cooney, Managing Director of Capital FM, sponsors of the award category said: "The nominees for 2011 superbly represent the variety and contrast among Scottish style and talent - everything from sophisticated glamour to cutting edge trend setters. This category showcases everything that Scottish fashionistas have to offer and provides a platform for us to recognise individuality and personal style. It's great to see such a mixture of faces from the worlds of music, fashion, television and film."

 

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Modbe introduces fashion-forward swim wear

DownEast Basics debuts its 2011 swim wear collection, offering women high style, trendy yet modest swimsuit designs that can be worn at the beach or poolside while staying on a budget. The swim wear’s mix-and-match options and designs that complement every body type are a perennial favorite among shoppers.

This year, DownEast fashion designer Andrea Updike infused the new line with metallic prints as just one of the latest trends. The brand’s sister company, Modbe Clothing, has released a new line of swim wear just in time for summer, as well.

“There are so many great colors this year that were fun to incorporate into the swim line,” said Updike. “Interesting and unexpected pairings of color were my inspiration. My favorite new DownEast swim prints are the scroll pattern, block floral and tropical oasis.”

“Our swim wear features design details that correlate to the latest trends, like those you see on the runways at fashion shows in New York or Paris – including metallic prints, appliqué flowers, ruffles and stripes,” said Updike. “The benefit for our customers is that they can dress in style while saving over half of what they would spend on other designer swim wear.”

The DownEast swim line, which originated in 2008 with six tops and two bottoms, has proven so popular that the brand expanded the line to over 40 pieces in 2011. This year’s line offers styles and prints in a variety of options so shoppers can mix and match to create their own combinations, including choosing from swim tanks, halters, bikinis and skirts, as well as layering options with DownEast’s summer cover-ups and swim dresses.

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Lingerie brand Ultimo picks real women over models

UK’s leading fashion designers lingerie and women’s wear brand, Ultimo recently signed seven 'real women' to represent its new lingeries collection.

Being insightful to the complaints from ordinary women that real need not mean fat, the firm organized a national level competition, where the firm received over 10,000 entries from several women, eager and willing to model for the brand.


The firm picked the seven finalists to be the new faces and bodies of the brand. This was the company’s second campaign where it shunned professional models to use the so-called 'real women'.


Michelle Mone OBE, CEO of Ultimo, who modelled for her own lingerie in a campaign last year, said that, they were inundated with applications during the last competition, and added that, all the women were very much excited and did a wonderful job.


The models picked by Ultimo vary in the age group of 18 to 31 years and ranged in sizes from 8 to 18. 

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Vix Swimwear comes to Singapore and the Philippines

Ocean Paradise, a specialist swimwear store in Singapore, will be launching a collection of swimwear from the designer brand Vix on 01 May 2011. This collection will include those styles worn by Sports Illustrated Swim Issue models including Russian cover girl Irina Shayk and Chrissy Teigen.

A staple of American popular culture, the Sports Illustrated Swimsuit Issue has a total audience of more than 60 million adults. Cover models of this Swim Issue will join the sorority of fashion icons which include previous Swimsuit cover girls Heidi Klum, Cheryl Tiegs, Tyra Banks amongst others. This year, Asian locations such as Boracay in the Philippines and Singapore were also included in the shoot locations.


Irina Shayk was pictured in the Batik Ripple bikini with aqua bead detailing from Vix Cruise 2011. Beauty Chrissy Teigen who is of Thai parentage, is photographed in the Vix Tides Embroidered bikini, with bold blues and sequin embellishments. Professional surfer from Brasil, Bruna Schmitz, was shot in a Glamour Ripple bikini from the Vix Cruise 2010 collection.

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Lingerie and Sportswear pavilions make debut at BIFF&BIL

In keeping with its refreshed look, the over two-decade mega fashion event in Thailand, the Bangkok International Fashion Fair and the Bangkok International Leather Fair, will be introducing two new pavilions dedicated solely to lingerie and sportswear within its ‘Apparels Fair’ this year.

With 36 exhibitors in the Sportswear Pavilion, buyers and fashion professionals from overseas will be able to get a preview of the Spring/Summer 2012 - 13 sportswear collections from leading local manufacturers such as Hi-Tech Apparel Co., Ltd., Hong Seng Knitting Co., Ltd., Liberty Garment Co., Ltd., Nan Yang Garment Co.., Ltd., Nice Group Holding Corp., Ltd., Oriental Garment Co., Ltd., Thong Thai Textile Co., Ltd. and VT Garment Co., Ltd.

Sportswear manufacturers in Thailand are now using some of the latest technology in both production and fabrics such as ‘ultra sonic’ and ‘welding‘ manufacturing techniques and functional fabrics that provide UV protection and good ventilation. As a result, they have gained international recognition and trust from several European league football teams from the UK, Italy and Spain as well as the J League of Japan to produce their official shorts and jerseys. Production of sportswear has great growth potential as it is categorized as a technical product, requiring specialized know-how.

Meanwhile, the Lingerie Pavilion will add a considerable dose of glamour and ‘sexiness’ to BIFF&BIL 2011. Consisting of 30 exhibitors, visitors to the Pavilion will have the opportunity to see not only licensed men’s and women’s products of international brands, but also inspiring lingerie and sleepwear designs of homegrown brands such as Annebra, BSC, Jintana, J Press, Kullastri, Kyra, Sabina and 3 Angels, to name but a few.

 

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Annual prom model search at Cinderella's Closet

With the 2011 Prom Season coming to a close, Cinderella’s Closet is already planning for Prom 2012. The retail store in Lilburn, Georgia is preparing to host the annual model search at the end of the month.


On Saturday April 30, 2011, Cinderella’s Closet will hold an open call model casting from 2 to 7 PM. The casting, which typically draws over 100 young hopefuls, will focus on selecting approximately twenty girls that will have the opportunity to model in the 2012 Cinderella’s Closet Catalog. 


These girls will have a unique opportunity to model the latest prom dresses, build their portfolios, and work with industry leaders in the hair, make-up, and modeling fields. The ideal applicant for the model search is between the ages of 15-21, a minimum of 5’6”, and fits into the standard sample size. The casting is open to both experienced and first time models. Models are asked to bring their portfolio if available.


Cinderella’s Closet requests that all applicants bring in a full length and head shot photo of themselves to leave behind, a pair of comfortable heels to wear while trying out, and their Applicant Information and Release forms. Potential applicants can visit the store’s website, to download the necessary paperwork, including Applicant Information and a Photo Release & Liability Waiver. Applicants under the age of 18 must bring a parent or guardian. Also, be sure not to wear any scented or perfumed lotions, sprays, deodorants, etc, as they may damage the gowns.

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