New Peugeot 508 RXH with AWD Diesel-Electric Hybrid Drivetrain Takes on Audi’s A4 Allroad Quattro

Only a week after we brought you spy shots of Peugeot’s high-riding 508 SW, and the French carmaker released the first official photos of the production model that will carry the RXH moniker, ahead of its world premiere at the Frankfurt International Motor Show in September of 2011.

The new nameplate isn’t the only thing that differentiates Peugeot’s new crossover from the rest of the brand’s Outdoor models as the 508 RXH comes with all-wheel drive, courtesy of the Hybrid4 diesel-electric hybrid drivetrain.

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Point, Click and Hold: Peugeot’s Novel Ad Campaign Makes Users Concentrate on Their Computer Screens

Ever see one of those stupid competitions where a group of people try and see who can keep their hands on a car or a truck the longest, and the person who does actually wins that car or truck?

If you haven’t, there’s a documentary called Hands on a Hard Body that covers this in detail, but suffice to say it’s like watching American Idol if all the contestants were unemployed hicks and weren’t required to do anything but stand up there on stage.

So French carmaker Peugeot, never being one to shy away from reinventing something old for the internet age, took the concept and turned it into an interactive webpage.

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SCOOP: Peugeot Trying Out New High-Riding 508 Outdoor

It has only been a few months since Peugeot spun out its newly designed 508 mid-size model in both saloon and Station Wagon formats, but the French acarmaker is already working on a new derivative inspired by its high-riding 207 Outdoor model.

Our spy photographers snagged a prototype version of the 508 Outdoor testing on European roads. Even though Peugeot’s full-body plastic wraps leave much to the imagination, it is obvious that the car rides on a jacked up suspension.

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Peugeot Announces Special Edition RCZ Asphalt for the UK

Peugeot has opened the order books for a new limited edition version of its funky looking RCZ sports coupe. The United Kingdom will receive only 75 right-hand drive examples of the RCZ ‘Asphalt’ with pricing set at £29,995 (equal to US$47,840 and €33,540) a piece.

The Asphalt is based on the top-of-the-range GT trim featuring a 1.6-liter turbocharged four-cylinder engine with 200-horses.

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New Peugeot 107 Sportium Special Edition for the UK Market

When automakers don’t have something truly new to add to one of their models, they tend to introduce special edition versions, which most of the times translates to added equipment features. And that’s the case with the new Peugeot 107 Sportium Special Edition for the British market. Read more »

Peugeot Creates Interactive Print Ad with an Inflatable Mini Airbag for the 408 Sedan

This past February, Peugeot launched the four-door sedan variant of its 308 series in the Brazilian market as the new 408. In one of its first advertising campaigns for the car, the French carmaker wanted to communicate the compact-sized model’s safety features, namely the availability of six airbags with eight protection points.

Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil’s most reputable business magazines, the Exame.

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