Op Unveils 'Rock Your Shine' Campaign

Iconix Brand Group Inc unveiled its spring 2010 multi-media marketing campaign for its Op brand, which is titled "Rock Your Shine." The campaign stars actress Jessica Szohr of the CW's Gossip Girl, R&B singer Cassie, actors Dianna Agron and Cory Monteith of the Fox hit show Glee, actor Alex Meraz of The Twilight Saga:New Moon and Eclipse and actor Trevor Donovan of the CW's 90210. The national campaign will debut this spring in fashion, lifestyle and entertainment magazines such as Elle, Teen Vogue, Seventeen and Cosmopolitan, outdoor and online.

Jessica Szohr stated, "The latest trend for spring is shine and Op has it first. The clothes are so great; especially the amazing bikinis and shorts."

"The great thing about Op is that it is very accessible. You can grab it at Walmart. The looks are original and affordable," commented Cory Monteith.

The Op campaign was photographed at Universal Studios in California by lifestyle photographer Larry Bartholomew. The campaign creative features the cast of Op celebrities at a block party, hanging out in a hammock, barbequing and getting ready to go surfing. An element of shine is integrated into the print campaign with metallic paper and gold foil on the ads. 

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Let the T-shirt speak your Personality

T-shirts are trendy, easy to wear and no fuss ensemble. How about personalizing it a bit further to reflect ones own personality?

A pair of jeans with a well fitting T-shirt is the most preferable modern day uniform for both men and women. This costume is worn in both social occasions casual weekends, and is also considered trendy for ones night outside. To make the wearer stand out of the crowd with this common attire, a bit of creativity and extra flair is required. This will make a versatile addition to the wardrobe while keeping with the trend. T-shirts can be easily worn with designer items also giving an effortlessly cool look. Anything like ripped jeans to diamonds can be worn with a T-shirt.

Seamless & Collarless T-shirts:

Adding ones own personality with the T-shirts will add a fresh edge to the wearers look. Many teen idols are now choosing to customize their T-shirts with an untailored look. These apparels are either without a collar or with a short bottom. Fashion boutiques, and manufacturers are catching on with this trend and are now coming up with apparels made from light fabrics, and unfinished seams.

Art of Customizing T-shirts:

Manufacturers are now making T-shirts customizing to the individual preferences of the wearer. Britney Spears is currently making a fashion statement by adding her words on her T-shirt. These apparels are designed taking into consideration, the body structure of the wearer. A bit costly though, this apparel is very popular among celebrities.

T-shirts with DNA:

An innovative clothing line is introduced using the DNA strand line. The individuals own genetic code is used to create and personalize this apparel. The individuals DNA is selected from his saliva, and a small segment of DNA is magnified. This DNA is then run through a gel to make it visible. The image is made bigger and little imperfections are removed. This is later printed on the T-shirt.

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References:

1.       http://www.askmen.com

2.       http://www.designshard.com

3.       http://www.identityapparel.com/

Alfred Angelo To Dress Melissa Rycroft For Wedding

Melissa Rycroft will walk down the aisle to wed Tye Strickland in an Alfred Angelo bridal gown. Melissa chose her wedding gown from the Alfred Angelo collection. Melissa selected her gown at the Alfred Angelo store in Frisco, TX and said of her bridal gown, “It was love at first sight. It was the first dress I saw and tried on, and I just knew. I love it!”

Rycroft burst onto the scene when she joined the cast of the thirteenth season of ABC’s The Bachelor. Following The Bachelor, Melissa danced her way into America’s hearts on the eighth season of ABC’s Dancing with the Stars, where she finished third. Since the Summer of 2009, she has been a special correspondent for Good Morning America. On the October 22, 2009 bridal episode “Walking down the Aisle at Bridal Fashion Week”, Melissa revealed to the nation that she chose Alfred Angelo for her wedding, and talked with designer Michael Shettel about the latest bridal trends during New York’s Couture Bridal Fashion Week.

Says designer Michael Shettel, “Melissa’s a beautiful woman, inside and out. She has a fabulous personality, and I am thrilled to work with her for her very special day. She is going to be a beautiful Alfred Angelo bride. I wish she and Tye all the best, and a life of happiness.”

Rycroft’s wedding party will also be dressed in gowns from the Alfred Angelo bridesmaid, special occasion and flower girl collections. 

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Extreme fashion: how the high heel began

The Bata Shoe Museum invites you to walk a mile in the shoes of fashion pioneers with the recently debuted shoe exhibit On a Pedestal: From Renaissance Chopines to Baroque Heels. Shoe aficionados and art lovers alike can take a glimpse into the evolution of the high heel as this exhibit strolls through the rarest examples of Renaissance and Baroque footwear ever worn in Western fashion. Some of the Venetian chopines on view soar up to 20 inches in height.

According to curator Elizabeth Semmelhack, "The treacherously high heels that have come into fashion in recent years can not compare with the heights achieved by the chopines worn during the Renaissance. These shockingly high platforms literally put women on pedestals and prove that extreme fashion is nothing new." The exhibition explores the social history of elevating footwear in the 16th and 17th centuries and considers why shoes have been so inexorably connected to the construction of femininity and the gendered economics of fashion then and now. The chopine's primary purpose was to increase the wearer's stature and proclaim her, and more importantly, her family's status thorough sumptuous dress.

This exhibition brings together for the first time treasured artefacts from numerous renowned International museums including: Victoria and Albert Museum, London; Museo Bardini, Florence; Castello Sforzesco, Milan; Livrustkammaren and Skoklosters Slott, both Stockholm; Museo Palazzo Mocenigo and Museo Correr, both Venice; Ambras Castle, Austria; Boston Museum of Fine Art, Boston and Royal Ontario Museum, Toronto as well as shoes for the Bata Shoe Museum.

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Hollywood Studios signs up model Rachele Schank

Models International, a wholly owned subsidiary of Hollywood Studios International announces the signing of acclaimed international model Rachele Schank.

Shortly after Rachele's signing, she was hired for Dimitri Zafiriou's runway show at Athens Fashion Week, an editorial for the popular teen magazine PINK WOMAN, a commercial spot for SOFT KINGS COOKIES and a commercial spot for VODAFONE. Each of these commercials runs on every major channel, giving Ms. Schank even more widespread exposure.

Scott Whitfield, Managing Partner of Models International, said, "We are excited that respected model Rachele Schank has been added to our already fantastic roster of talent. Her unique look is widely sought after by photographers, designers and clients alike. Along with the US, Rachele is now one of the hottest commodities on the European and Asian model circuits and has truly become a Superstar."

Models International is a premier boutique modeling agency based in New York and Los Angeles with plans to expand domestically and internationally. The agency represents over 400 models for fashion, commercial, hosting, and endorsement endeavors. The agency's client list includes Vogue, Teen Vogue, Teen Magazine, Allure, Maxim, Cosmopolitan, Modern Salon Magazine, Women's Wear Daily, Rolls Royce, Abercrombie + Fitch, Ralph Lauren, Ed Hardy, Bebe, Rock & Republic, Pottery Barn, Macy's, Fox Racing, Sketchers, Wella, BCBG, Tilly's, Urban Decay, MTV, HBO and many others. 

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Jackie Christie brings sex appeal to LA Catwalk

Fashion designer Jackie Christie shared her wildly successful and well received fashion line with Los Angeles Friday night, during the closing celebrations of Los Angeles Fashion Week at the Fashion Minga show. With a broad range of casual to classic and super sexy pieces, Jackie Christie's line won the hearts of the Los Angeles audience fashion photographers and retail buyers alike.

Christie has enjoyed designing clothes for most of her life, but debuted her newest line in Los Angeles with her official invitation to join the Fashion Week festivities. Combining her casual line of Colored Girl fashions with her designer couture Spring/Summer 2010 collection, Jackie's models rocked the catwalk with a formula of wearable sexy separates, dresses, coats and suits that will not soon be forgotten by fashion connoisseurs in the City of Angels.

"I have never felt so elated and so honored to show my line," states Christie. "The audience reaction sent chills up my spine and I couldn't believe how many approached me for orders right after the show. With proceeds benefiting the Infinite Love Foundation for student scholarships, I can't thank Los Angeles enough for the warm reception."

As a working mother of three and wife of NBA great, Doug Christie, Jackie stepped out as her own woman in Hollywood. Her designs reflect the importance of celebrating the diverse roles of all women with respect to their individual beauty. In addressing the diverse age, shape, size and ethnicity of the modern woman, Jackie maintained fashionable trends and sex appeal in her show. Her models ranged from tall to short, slender to shapely and gained the respect of media, buyers and a new group of perspective customers who found a special connection to her line. 

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Deepika Pandukone crackles on ramp for Gauri & Nainika

Cascades of long drapes descended from the ceiling, a giant visual of the Grey Goose Journeys around the world set the stage for one of the most glamorous and elegant retro haute couture shows of the day.

Black, white and red - the eternal colour story was the only selection by designers, Gauri and Nainika for their
Spring/Summer 2010 collection presented by Grey Goose at Lakme Fashion week. With delicate vintage touches for their garments, which the duo is famous for, they gave women’s wear that aura of sophistication and style.

Moving away a little from their trademark gowns, the pair designed shorter hemlines for part of the show with interesting detailing on the garments.Roses bloomed on most of the amazingly tailored and finished creations in chiffon, satin and organza.

For the opening, the sultry voice Geane, the renowned jazz singer, crooned as nine fiery red garments inspired by La Beaute Rouge the new martini for Grey Goose was a dramatic section that made it almost show stopping in its beauty.But it was only the start of an incredible journey of exquisite beauty as the black and white creations glided down the ramp. Giant bows and roses, perfectly moulded gowns and dresses and the amazing designs by these talented creative sisters have won them the title of Top Couturiers for Red Carpet ensembles.

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Wildcat print strikes at Wickedelic Lingerie

They do claim that a wild cat the size of a Puma stalks the hinterland of Dartmoor with many a sighting of oversized black felines reported in the area - usually late on a Saturday night.

But at the Wickedelic Lingerie warehouse, perched on the very edge of Dartmoor, they find themselves under siege from a wide variety of wild creatures.

Of course, this leading online and mail order supplier of erotic lingerie has nothing to do with real wild animals, nor has there been a mass breakout from Paignton Zoo or Dartmoor Wildlife Park but rather it now offers a wide range of this seasons must have look – animal print effect lingerie.

Nick Gibbens, PR and Online Sales Manager at Wickedelic Lingerie, explains: “Our shelves are full of slips, stockings, tights, leggings, thongs, knickers, chemises, bras in a wide variety of animal print material. Especially popular are Tiger and Leopard effects in a variety of colours and materials.”

Wickedelic Lingerie proudly insists that no actual wild animals were hurt in the making of their highly fashionable garments - as Nick explains. “Here at Wickedelic Lingerie we can safely say that you can wear our beautifully made Leopard and Tiger print, sexy lingerie with a totally clear conscience.

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Gorgeous Dance Clothing

As everyone knows dancing is a very fluid and elegant way of expressing our innermost feelings. One of the way that we can show these emotions is by the way we appear to others in our dancing. To help achieve this goal there are a number of different dance clothing that can be worn. All of these trip the light fantastic dress out are by necessary very hardy but supple in nature.

Since dancing requires movements from all parts of our body dance clothing must be easy and they must be able to take the various movements that dancers are constantly using. The other essential for many dance clothing is that they should be elegant, bold and show the dancing movements. This means that when you go to choose certain types of dance clothing you should know what items you will need to heighten your dancing movements.

This is very significant otherwise your dancing will not have any impact on the audience to whom you are displaying your talent. For exemplify if you are a ballroom professional dancer you will need to break dance refined clothing like floor length dresses that have full skirt and a body line hugging bodice for women.

The men will need to wear a formal black tuxedo. For a more optic affect the clothing with be accented with bright one-sided designs in sequins and gem like accessories. The jewellery that may be haggard for these dance competitions should be of a bleak yet sophisticated nature.

The other very significant items that are needful for dance clothing to affect the observation audience is that of good quality dancing shoes. The men will be wearing black leather shoes that will let them twist, turn, pivot and twist their partners all the while that the music and their intricate steps indicate the level of their dancing ability. This will also let the women show how they can execute their steps while wearing high heels shoes.

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Image credits : swedes-love-fashion.blogspot.com

Fashion Trends For Autumn-Winter 2008/2009

For Autumn-Winter Bulgarian fashion houses offer a big variety of colors and models of coats that are in accordance with the world fashion trends for the season. The black is seen rarely, the trendy colors are red, blue, lilac, fuxia, green and white, that remind of the summer and create elegant look and spirit. The coats are garnished with embroideries and flowers, outer seams, attractive collars and sleeves that create a fresh appearance. Some models look like dresses with many inverted pleats and frills on the sleeves.

The lengths of the coats vary from about the waist to the knee. The belt is almost obligatory accessory for the outerwear this season.


Coats in white are favored by many designers and fashion houses this season.

Following the world trends some designers use large collars and 3/4 bell sleeves.

If despite the variety you do not find the desired vision, you can order a designer coat after an individual project. Such services are offered by the designer of Astella Alya Milusheva. She offers her own models as well as sketches and fabrics of Valentino and Ungaro.
The designer coats borrow elements from the formal dresses and do not economize fabrics and decorations - the natural wool is beautifully complemented with lace and satin, Swarovski crystals shine from the cuffs.



Source : news.bgfashion.net