Vicunha’s denim shirt is fashions’ newest wildcard!

Denim shirts are back for good, and Vicunha has incredible articles to meet this demand. Denim shirt have vanished after the 90’s, and recently triumphantly returned to fashion as wildcards, since today jeans are the new black. With a laid-back appearance, the jeans shirt saves productions and offer a more modern and hipster tuned-in look. 


Jeans, after all, are super-democratic materials, and it is almost impossible to find anyone in the Western world who does not have at least one denim item, but these dungarees usually include a pair of trousers, shorts or bermudas. 


But the denim shirts are back to stay, and are about to become definitively a must-have item for any wardrobe.

Read more about Vicunha’s denim shirt is fashions’ newest wildcard! @ Fibre2fashion

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Anti Sweden Jeans launching Fashion Week in Hell

The Norwegian jeans brand Anti Sweden Jeans is known for its rebellious identity and close relation to the black metal scene. As a protest against the established fashion industry, Anti Sweden will stage their own fashion week in Hell – in the county of Nord-Trøndelag in Norway. Anti Sweden Jeans and Fashion Week in Hell has already caught the attention of Mötley Crew, Steven Tyler and The Killers. Calico Cooper, controversial daughter of Alice Cooper, will now literally be travelling to Hell on earth to front the new Black Metal clothing line.

Rock legends are preparing for one hell of a fashion riot:

– We're tired of Swedish brands taking complete control of the Norwegian market. We're tired of fashion snobbery and toothless arenas for the exposure of Norwegian design. Now we want to launch our new collection on our own terms, says Kjetil Wold, founder of Anti Sweden Jeans. People fascinated by the dark and occult have for many years been drawn to Hell in Trøndelag. On Thursday 3 March the place will really be hell on earth when Anti Sweden launches "Fashion Week In Hell" to present their unique new Textile  Garment collection.

Calico Cooper who is central in her legendary father, Alice Coopers, show of sex, flames and rock and roll, is going to Hell in Norway to front Anti Sweden Jeans collection. Calico Cooper is educated as a ballet dancer, but is most famous as a controversial performance artist and model. The LA-based rock daughter is travelling to Hell in Norway to do what she does best – burn down the show.

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GUESS unveils the Spring 2011 Collection

Spring is finally here and it’s just another reason to shop! All you boys and girls have got to check out the new collection from GUESS. The Spring collection boasts of premium Guess denim wear with the best fits available in the trendiest colors.

Also on offer are fun tees, tops and shirts not only for women but also men, giving one an excuse to shop. The collection is worth every penny that you have been keeping aside to shop. ”GUESS” shopping is so much fun when you have a variety to choose from!!!

Incorporating the vintage Americana influence, the collection continues to deliver trend defining styles and innovative denim treatments keeping up to the benchmark of GUESS, as the forefront of American Fashion designers since the company’s inception in 1981.

The women’s spring collection is based on the American classic vintage style combined with California chic. The collection is dominated by gypsy-inspired stripes, florals and vintage washes. Women’s denim is seen in lightweight fabrications which are offered in denim leggings and five pocket jeans. The Spring Summer Collection sees patchwork detailing ties around bohemian styling influences.

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Showcase of latest Autumn/Winter 2011 collections at MBFW Berlin

From January 19 - 22, 2011 a great selection of German and international fashion designers will show their latest collections under the umbrella of Mercedes-Benz Fashion Week Berlin at Bebelplatz, in the historic heart of Berlin. More than 40 brands are part of the event and contribute to a strong week for industry professionals attending the runway shows. 


Many returning and new designers build a strong line-up for the season Autumn Winter 2011. The following shows, presentations and receptions are part of the official schedule: AF. Vandevorst, Allude, Anja Gockel, Augustin Teboul Installation, Baltic Fashion Catwalk, Blacky Dress, Bllack Noir, Burda Style Group Cocktail, ('Est Tout, Escada Sport, Eva & Bernard Presentation, Dawid Tomaszewski, Dimitri, Frida Weyer, Gala Fashion Brunch, Green Showroom, G-Shock Launch Featuring Rinzen, Guess Jeans, Hugo by Hugo Boss, Irene Luft, Kaviar Gauche, Kilian Kerner, Lala Berlin, Laurel, Lena Hoschek, Lever Couture, Maicco, Marcel Ostertag, Mercedes-Benz & VOGUE Fashion Night, Michael Sontag Installation, Michalsky, Mongrels In Common, Odeeh Installation, Patrick Mohr, Perret Schaad, Puma & Sakina M'sa Launch The Iconic Grip Bag Edition, Rena Lange, Romanian Designers, Schacky and Jones Installation, Schumacher, Stephan Pelger, Unrath & Strano And Vladimir Karaleev.

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Reinvent the legacy of denims with Esprit

The last decade at Esprit has seen a revolution in denim fashion from cutting edge wash techniques, quirky details to different silhouettes, shapes, and eye catching designs in brilliant colours. Grunge and glam rock influences make sure that denim remains an evergreen classic!

Esprit’ Men’s casual brings in spectacular skinheads’ look, punk 80's snow washes, acid-washed jeans and the all time fashion fad denim jackets.

Team it with oversized T-shirts, Parkas, Checked shirts or add some funk to your wardrobe by teaming up with funky accessories like thick framed glasses, boyish sneakers and stylish hats. Replace that sleek blazer with a cool denim jacket worn best with a white t-shirt and you are ready to go anywhere, from the grocery store to a cocktail party, an afternoon barbecue or a breezy day at the beach.

Esprit EDC new collection for men includes Denims with futuristic patterns like dark stone denim jeans, Regular stone denim waistcoat, stitching details jean and classic denim jackets. Looking good in denim goes above and beyond pairing it with a T-shirt and sneakers. Team up your denims with a retro navy blazer or a coast blue shirt to give it a semi formal look. New denims take on the leading role for summer 2010 with slim silhouettes in bright, extra-light washings and vintage washed effects for that extra edge and attitude in your clothes.

Make a rebellious statement this season with Esprit Women Casual wear where Fashion isn’t only about wearing what is in your closet. Boyfriend jeans are just what you should be wearing this season.

Whether its Rachel Bilson or Katie Holmes, trendsetters have been seen spotting this trend. Sport Bold designs, distressed fade with slight shreds to give you an extra edge over trendy comfort. The loose and comfy cuts make it look like a perfect steal from your boyfriend’s wardrobe. Complete the look with a crisp white shirt, aviator shades and pixie cropped hair.

Denim skirts were always a mainstream classic and can be worn with leggings, bold and dramatic tops. The appealing silhouette of slim denims with modern fits is what is fabulous for all women this season to play up your curves and look hip. The denim jeans for women come in irresistible colors of the season; orange, grass green, bright red and shades of berry.

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Gloria Vanderbilt To Carry Designer Stretch Jean

The Gloria Vanderbilt jeans brand revolutionized the women’s denim market in the 1980’s by launching the world’s first ‘designer stretch jean’ – going on to sell out of its figure flattering miracles to delighted women customers the world over. The brand enjoyed iconic celebrity status and was worn by models, actresses, singers and royalty including Debbie Harry, Helena Christensen, Kate Moss and Giselle.

Now Gloria Vanderbilt is back in the UK – re-launched with a brand new premium stretch denim range designed to appeal to women in the 2010’s in the same way the original was designed to appeal to 1980’s women. 

The brand ethos is the same – classy, quality denim wear that keeps all the curves comfortably, stylishly and effortlessly in the right place, however the designs and the technology that supports them have been totally revised to provide the most effective figure flattering package there is.UK women can beat the bulge this season with Gloria Vanderbilt’s SS10 ‘made to fit’ denim collection.

Panels of hi-tech stretch denim reach across the hips, waist and bottom, smoothing out lumps and bumps and flattering the contours for a shapely silhouette. The range of styles available includes slim, skinny and boot cut fits. Gloria Vanderbilt denim is specifically targeted at the discerning, design conscious woman desiring the cachet of a designer label but also wanting a flattering, comfortable quality garment.

Gloria Vanderbilt jeans brand

Fibre2fashion - News Desk India 

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Break for Levi’s brand – a ‘New Stories of America’

Break Media launches the first of a series of Levi’s branded

‘mockumentaries’ that adopt elements of documentary style filmmaking to chronicle stories about offbeat, entertaining events with a growing underground following around the country.

The first of four mockumentaries will premiere today on a branded channel created at Break.com for the Levi’s brand that will be titled, “New Stories of America.” The channel can be found at http://www.break.com/levis.

Developed by Creative Lab, the creative content shop within Break Media, the mockumentaries are designed to tell stories in a way that will engage Break’s much sought after young male audience. The short videos are the latest digital component of the Levi’s brand’s “Go Forth” marketing campaign which launched in July 2009 and is targeted at the young male demographic.

“Creating content that really engages the young male audience online is the challenge we confront every day on our team,” said Jonathan Small, VP of Creative Lab and Editorial at Break Media. “We thought these mockumentaries and their humorous take on quirky, fun, offbeat events would offer an opportunity for Levi’s to promote their brand through content that guys would really respond to.”

“This branded mockumentary concept developed by Break’s Creative Lab captured our attention because it injects humor and fun to our 'Go Forth' campaign message that we’re confident will resonate with the young male demographic we’re trying to reach,” said Megan O’Connor, Director of Levi’s Digital Marketing.



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