‘A Beautiful Mind’ says something to spring summer

The DOZAKH’s collection is conceptualized under the unique theme “A Beautiful Mind”. If the human mind is strong enough to create reality, why can’t reality be entirely beautiful? Masters of their craft, who chose to soar beyond the average mind, succumbed to murderous webs spun by their own psyches. Freedom and responsibility are considered inseparable and yet one loses out to the other in a mere illusion of the mind.

The silhouette integrates the romanticism of the pre-Raphaelite period where art was at its finest, but the glory was short lived. Intricately designed free flowing chiffons are broken by complex rushing, gathering and pin tucks. Ombre shades give way to strong shadow work hiding beneath the wistful folds of sheer fabric. Temperamental reds and grey’s, quixotic off-whites, soft pale pinks, blood reds and shades of navy comes together in an effort to lay an extensive framework of a beautiful mind.

“DOZAKH” finds way to bring incomprehensible emotions like love, lust and obsession to the free spirited soul through the art form of fashion. Known for the workmanship and services, the flagship store in Hauz Khas Village came into existence in 2006. The label came about with Isha’s panache and originality, Kartikeya’s intuitive, rebellious and unique sense of style. Their inclination towards dark & revolutionary themes led to the conception of their label. 

 

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Vanessa Hudgens as new Candie's girl for spring ad

Iconix Brand Group Inc unveiled its spring 2011 multi-media advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie's. Vanessa Hudgens is an award-winning actress and recording artist known for her starring role in the High School Musical movie series. Hudgens is following the highly successful Candie's campaigns with superstar Britney Spears. Candie's is sold exclusively at Kohl's Department Stores nationwide and Kohls.com.

"Ever since I saw Fergie do the ads for Candie's, I fell in love. It's such an honor to be a Candie's girl," commented Vanessa Hudgens. She added, "We had a blast shooting the campaign, one of my favorite sets was using the diner countertop as a runway, it's definitely not every day I get to do that."

The campaign was shot at the Pink Motel in Sun Valley, CA by fashion photographer Tony Duran. In classic Candie's style, Hudgens poses playfully in the motel's diner dancing on the counter, outside with a neon sign holding balloons and in one of the motel's rooms having a pillow fight. The marketing campaign was created by the Iconix in-house marketing team.

Dari Marder, chief marketing officer, Iconix Brand Group, stated, "Candie's enjoyed a fantastic partnership with Britney Spears these past two years and for 2011, we proudly introduce our newest Candie's girl, Vanessa Hudgens, ushered in by none other than Britney herself. The campaign creative was inspired by Twitter with Vanessa offering fans behind the scenes-like photos and sound bites about each shot."

 

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Saher Dia’s collection dazzles crowds at Dubai Fashion Week

The much awaited Saher Dia Spring Summer line dazzled crowds at Day 5 of Dubai Fashion Week during 24th October, 2010 to 28th October, 2010 at atlantis, United Arab Emirates. The creations on display were three types of gowns: evening wear, bohemian chic and bridal Dress.

Simple gowns in gold, white and nudes with shoulder and bust embroidery started the show as models walked in from under an archway of flowers. These were followed by bohemian chic dresses with snake, leopard and other digital prints in pink, grey and silver. Gowns in varying intensities of red, orange, gold, emerald and lilac followed, in a bid to joyously usher in springtime.

Dia’s signature style of simple cuts with strategically placed Swarovski stones was evident in all the ensembles. A bold swimsuit-like outfit encrusted in purple and white crystals with a chiffon cape won instant audience approval.

The bridal collection that followed was a mix of white lace, taffeta tulle and satin, embellished with crystals and accentuated by trailing veils delicately dusted with the precious stones. The collection, titled “Glamorous” made ample use of gold lamé as an under-layer for patterned tulle, adding to the allure and shimmer of the outfit. 

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